Montage of campaign imagery from the NEXT Wholly Owned Brands

Explore Our Brands

NEXT Wholly Owned Brands is a collective of design-led fashion and lifestyle brands, including Lipsy, Love & Roses, Friends Like These, Beauty at NEXT, Seraphine, BHOĒM and Cerene. Together, we combine creativity, innovation and individuality to create exceptional products for millions of customers through NEXT.

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One group.

Seven brands

Every brand has its own story, aesthetic and customer. Together, they're united by a culture that encourages fresh thinking, collaboration and craftsmanship. From the launch of Lipsy in 1998 to becoming part of NEXT in 2008, we've continued to grow our brands while giving them the freedom to evolve.

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