Creative, Marketing & PR

This is where our brands find their voice. From creating compelling content and campaigns to building brand awareness and telling stories that resonate with customers, these teams help bring our brands to life. Working collaboratively across the business, they shape how our customers discover, experience and connect with everything we create.

A photo shoot in progress in a studio, with lighting rigs and a camera on a tripod.
A bright design studio with colleagues meeting at a round table surrounded by rails of colourful samples.

Our Teams

Explore each function to understand how they work together to build our brands and connect with our customers. From creative direction, content and campaigns to marketing, communications and PR, each team brings its own expertise while collaborating across the business to shape our brand presence, tell compelling stories and create experiences that resonate with our customers.

See roles
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Creative

Creative is responsible for bringing our brands to life through engaging imagery, video and content across every customer touchpoint. From photography and videography to digital design and copywriting, the Creative team develops assets that inspire customers and showcase our products at their very best. Working closely with Marketing, Buying and Brand teams, they create compelling content that captures attention and strengthens our brand identity.

A colleague holding up a green garment in a showroom hung with printed samples.

Marketing

Marketing is responsible for developing and delivering campaigns that connect our brands with customers. From digital marketing and social media to brand campaigns and partnerships, the Marketing team turns ideas into impactful customer experiences. Using insight, creativity and collaboration, they build brand awareness, drive engagement and support the continued growth of our brands.

Two colleagues in conversation at a work event, both wearing lanyards.

PR

PR is responsible for building and protecting the reputation of our brands. Working with media, influencers, talent and brand partners, the PR team creates excitement around our products and campaigns while ensuring our brands are represented in the right way. Through storytelling and strategic communications, they help strengthen brand awareness and build lasting relationships with our audiences.

    Testimonials

    What surprised me most after joining was that there are genuinely no limits to what we can try. People might assume a major retailer is rigid or traditional, but we’re fast-moving and open to fresh tech. If you have an idea to test something new, you’re given the freedom, tools and trust to run with it.

    Karina Camargo

    Digital Designer

    Karina Camargo, Digital Designer, NEXT Wholly Owned Brands
    Balint Barna, Creative Lead, NEXT Wholly Owned Brands

    Bring your ideas. Make your mark.

    Join our collective of bold brands.

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